Duurzaamheid in bloei: Every Alstroemeria blijft innoveren
Tijdens de Trade Fair Aalsmeer (5-7 november) kreeg duurzaamheid opnieuw veel aandacht, met als hoogtepunt de
Five tips for positioning Alstroemeria in your flower store
Alstroemeria forms a solid base in any bouquet or arrangement. From airy field bouquet to classic floral arrangement: this flower is widely applicable. With its year-round availability, this all-rounder should certainly not be missing from your assortment! But how do you best present the Alstroemeria in your store? In this article we give you five tips for an appropriate presentation of this radiant flower within your assortment.
1. Take advantage of length
Alstroemerias are powerful flowers on a long and sturdy stem. This makes this flower ideal for medium to taller product presentation in the store. Position the Alstroemeria on an elevation behind shorter flower varieties and create a layered presentation.
2. Alstroemeria in color presentations
At florists, Alstroemerias are usually still in bud. It will bud in customers' homes and then surprise them with spectacular colors and large flowers. Until then, it can help to incorporate Alstroemeria into color presentations. Because the flower in bud still shows little color, this can make the consumer's selection process easier.
3. Show the open flowers
Do you want to show the beauty of the open Alstroemeria flowers precisely already to your customers? Normally we recommend placing the Alstroemeria in a cool room, but when you put them in warm water the flowers open earlier! Thus, if desired, you can use the open flowers in a mixed bouquet. After opening, Alstroemerias stand for at least a week and a half!
4. Tell the story
Inform your customers about your assortment and let them make a conscious choice. For example, the Alstroemeria is a relatively durable choice and the flower has a long vase life. In addition, the Alstroemeria symbolizes friendship and is therefore ideally suited as a thank you or congratulations. And whether spring or winter, the wide color palette of Alstroemeria is there for every day, within every season!
5. Surprise your customers
Want to surprise your customers? The growers and breeders of every Alstroemeria have designed 12 unique flower cards to match the Alstroemeria assortment. These respond to different consumer giving moments. Add them to a mixed bouquet or beautiful monobos! Order the free cards here and share your bouquet with card with @everyalstroemeria.
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Flower Cards
Are you a florist or working in wholesale and want to surprise your customers? The growers and breeders of every Alstroemeria regularly use promotional material. So we have also designed this set of 12 flower cards, relating to different moments. Add them to a mixed bouquet or to a monobos of Alstroemerias. The Alstroemeria is there for every moment and every day.
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