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Every Florist

Every Alstroemeria is here for the florists. Hence, we want to put some florists in the spotlight! Read below the interviews we did with the florists.

Pascal Zijlmans

Ambianze Zijlmans Bloem & Sfeer

In juli 2010 hebben Pascal en zijn vrouw Angelique de deuren geopend van Ambianze Zijlmans Bloem & Sfeer. Pascal deelt in dit interview zijn liefde voor bloemen, zijn ervaringen als ondernemer en zijn inzichten over duurzaamheid in de bloemensector. 

Ashley van Nimwegen

Pure Flower Boutique in Soest

Ever since she was 13, Ashley van Nimwegen has been at home in flowers. The long-held dream of starting her own flower store became a reality in May 2023. Pure Bloemenboetiek sprung up in Soest's shopping center. Ashley candidly shares her experiences and talks about her love and passion for the flower business.

Peter de Hoog

Hortus Flora in Maassluit

At a beautiful location in Maassluis you will find Hortus Flora. Fresh flowers every day, a wide range of home accessories and unique orchid bouquets. Every Alstroemeria sat down with Peter de Hoog and Tessa Stolk to discuss the profession, entrepreneurship and applicability of the Alstroemeria. 

Roos van Dijk

Heavenly Flowers in Delft

An old employer's flower store came across Roos van Dijk's path and in the summer of 2022 she transformed the business into "Hemelse Bloemen Delft.

Jan Pieter Hartog

Bloemgoed 2.0 in Alkmaar

In Alkmaar, we visited Jan Pieter Hartog, who has been the proud owner of the flower store Bloemgoed 2.0 for five years. 

Mariëtte van Eijk

Flossy in Gouda

Right in the center of Gouda, we visit Mariëtte van Eijk. Since May 2021, she is the proud owner of Flossy, the flower boutique with a bit of catering.

Nina-Lotte van der Weijden

BloemenWeijden in Hoofddorp

After Nina-Lotte had completed her training in Flower & Design at Wellantcollege and had gained work experience, she took over the flower shop, where she already had a part-time job in the weekends.

Your flower store in the spotlight?

Can you tell us all about flower arranging? Do you want to be a source of inspiration for other florists? Is the Alstroemeria one of your favorite bouquet fillers and, moreover, do you want to work on the visibility of your flower store? Then sign up and have a chance!