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Growers and breeders

Every Alstroemeria is an initiative of growers and breeders. But who are the faces behind the growers and breeders? Get to know them! Find out what their passion for Alstroemeria is, what ambitions they have and get an insight into their working process.

Royal Van Zanten

Meet Dave Geerlings

Working at Royal Van Zanten for over 18 years. Through pot Chrysanthemums, Statice and pot Alstroemeria, he is now breeder of the cut Alstroemeria.

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Meet Pieter Strooper

As product and sales area manager at HilverdaFlorist, Pieter Strooper is committed to developing new varieties of Alstroemeria.

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Tesselaar Alstroemeria

Meet Karolien and Rick

Tesselaar Alstroemeria, the company of Rick and Karolien Tesselaar. They grew up in the business and so they have 25 years of experience in the field.

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Meet Fedor

Learn more about Fedor van Veen, active in the field for 28 years. Since 2018, his company has merged and continued under the name Together2grow.

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Royal FloraHolland

Meet Dirk van Vuurde

We talk with Dirk about his role on the promotion committee and the changes he has observed in this dynamic industry.

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HM Tesselaar

Meet Willem

As a student, Willem Dekker started at HM Tesselaar and over the years was co-responsible for the sales of both the inside and the outside world.

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Könst Alstroemeria

Meet Stef Veenhof

He is involved at various points in the process. Do you have a question about the Alstroemeria? Then Stef would love to answer it! 

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Nursery Hoogenboom

Meet Anouk Hoogenboom

After training as a florist for a year, Anouk found out that her heart really was in horticulture after all. 

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Siem Knol Alstroemeria nursery

Meet René Feld

For 37 years, René Feld has been active in the field and working at Siem Knol Alstroemeria nursery. 

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Royal FloraHolland

Meet Amerik de Best

We interviewed Amerik de Best auctioneer at Royal FloraHolland about his experience with Alstroemeria.

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Fa. A. Vreugdenhil

Meet Arend Vreugdenhil

Arend Vreugdenhil has been co-owner of the family business since 2004. He grew up in the business as a child.

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Meet Rick Melenhorst

Rick took over Nursery Melenhorst from his parents. In this interview, he takes you through his profession, entrepreneurship and ambitions. 

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Royal FloraHolland

Meet Mark van Niel

Mark, auctioneer at Royal FloraHolland gives a look at his field of work, the changes in the field and why the Alstroemeria appeals to him so much! 

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