The Alstroemeria: ideal for mourning arrangements
Flowers have a high energetic value and therefore belong to emotions. Our deepest emotions are joy
Although the Netherlands is known worldwide for growing flowers, there are other parts of the world that offer the perfect environment for growing beautiful flowers. In this article, Fedor van Veen of Together2Grow talks about growing Alstroemerias under natural conditions in Ethiopia in a partnership with Samore BV.
Just 20 km from the capital Addis Ababa, in the enchanting town of Sululta, we grow Alstroemeria and provide employment in this area. The first thing you notice when growing Alstroemeria in Ethiopia is the difference in natural conditions. With an altitude of 2,600 meters above sea level, Sululta offers a unique microclimate. The flowers enjoy plenty of sunlight and cooler nights, which is beneficial for their growth and flowering. The abundance of light ensures good photosynthesis, while the cold nights ensure sturdy stems, flowers of intense color and excellent vase life.
An essential aspect of our business is the constant search for new and improved Alstroemeria varieties. We believe in innovation and strive to continually offer our customers new and improved Alstroemeria varieties. Therefore, we have dedicated a special section of our greenhouse to testing various new varieties. When a new variety proves promising and meets our high standards, we proceed to plant a larger section in our greenhouse.
Another important part of our work in Sululta is compliance with international quality standards. We understand that our customers' trust is based on the quality and sustainability of our products. This is why we adhere to the same strict standards as in the Netherlands, such as MPS ABC certification and Global GAP certification. These certifications guarantee the traceability of our flowers, working according to social principles and care for the environment. We strive to provide both wholesale customers with and customers, the florists, with flowers that meet the highest standards.
The convenient geographical location allows us to deliver efficiently. The proximity to the capital and the well-developed infrastructure facilitate transport and ensure fast delivery of fresh flowers. Alstroemerias harvested today can be at our location in Naaldwijk by tomorrow evening. This means that wholesalers and retailers can count on a constant supply of high-quality Alstroemerias, which are perfect for beautiful bouquets, arrangements and event decorations.
Flowers have a high energetic value and therefore belong to emotions. Our deepest emotions are joy
We recently conducted a survey of 47 florists to explore how sustainability is perceived
Flowers have a high energetic value and therefore belong to emotions. Our deepest emotions are joy
We recently conducted a survey of 47 florists to explore how sustainability is perceived
We will keep you informed about the Alstroemeria every quarter.