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Tijdens Trendz, de vakbeurs voor interieur en bloemisten, waren felle kleuren een opvallende trend. Van glaswerk en potten tot accessoires, alles was uitbundig en felgekleurd.

Tijdens de Trade Fair Aalsmeer (5-7 november) kreeg duurzaamheid opnieuw veel aandacht, met als hoogtepunt de uitreiking van de Greenovation Award door Royal FloraHolland. Innovatieve

Flowers have a high energetic value and therefore belong to emotions. Our deepest emotions are joy and sadness. For florists, delivering flower arrangements is

Every year there are numerous theme days that you as a florist can respond well to. The most famous is of course Valentine's Day, where the rose often takes center stage as the flower of love. But did you know that there is also a day for the Alstroemeria?

Looking for a graceful, luxurious yet airy flower for wedding floral arrangements? Then the Alstroemeria is an absolute must-have. From the central floral arrangement at the

Each flower is unique and thus has a valuable addition to your bouquet. Of course, we could talk endlessly about the Alstroemeria, but let's leave this

As a florist, do you want to emphasize that you consider sustainability important? Then choose the Alstroemeria within your assortment. The Alstroemeria in a bouquet symbolizes the

From January 14 to 16, the event hall in Gorinchem was transformed into a true buyer's paradise for florists and stylists. In addition to an extensive selection of hardware, including

Always looking for inspiration to create new bouquets? The colorful Alstroemeria is the ideal basis for any type of bouquet: from simple everyday

For a week the auction in Aalsmeer was all about pomp and circumstance. Flowers, plants and trees were displayed at the TradeFair. Also