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HilverdaFlorist

As product manager and sales area manager at HilverdaFlorist, Pieter Strooper is committed to developing new varieties including the Alstroemeria. Raised in the field, active for 25 years and still growth and flowering remains a magical process! His personal favorite is the Primadonna, an Alstroemeria with a unique soft pink color.

HilverdaFlorist

  • 100 species 

What makes this field so special for you?

Growth and flowering is a magical process and special to witness up close.

 

Can you provide a description of your role or function and/or an outline of your involvement in the process?

At HilverdaFlorist, we make crosses between varieties and select within them. I supervise the process from selection, to setting out initial trials, and then sales.

Which part of the process do you find most fun/challenging?

The bit of selection and testing with customers.

 

What are you most proud of?

Our steady growth in the quality of our varieties.

 

We invested in LED lighting and chose to hang our LED lighting as close as possible to the plant by means of a hoisting installation. This results in the highest possible light level for the plant with the least possible energy consumption.
Isabella van Daalen - Kwekerij de Hazekamp

Which part of the process do you find most fun/challenging?

High energy prices necessitate new choices.

 

What are you most proud of?

Biological control and reduction of energy use where possible.

Which part of the process do you find most fun/challenging?

Better and more focused on certain useful traits can crossbreed.

 

What do you think makes the Alstroemeria so special?

The long vase life and easy efflorescence of the various floral wreaths.

What would you tell a florist about the Alstroemeria?

Show branches to customers with half-open flowers and explain well the long-term ornamental value of the branch.

 

How do you like to see the Alstroemeria?

I would like to see the Alstroemeria returned more as monobos!

What do you think most people (florists) do not know about the Alstroemeria?

The good quality branches represented 15 days of growing fun!

 

What ambitions do you have for the Alstroemeria?

Developing varieties with on average better quality, better bud color and good productions.

Contact details HilverdaFlorist

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